HELMUT LANG X TRAVIS SCOTT

Texas native hip hop artist, Travis Scott collaborated with fashion brand Helmut Lang to create a limited capsule of menswear. FYI aligned with Barneys New York to exclusively launch the 19 piece collection and developed the entire marketing campaign and imaging for this activation, including their in store and window display at the flagship stores in New York and LA and presence on their website. Travis x Helmut Lang was featured in Vogue, GQ, WWD, HighSnobiety, W, and created pop culture buzz across fashion.